The Content Manager A Evolving Role

The Content Manager

In this digital world content is king. The content manager is the behind the scenes wizard, managing the creation, distribution and optimization of digital content. This role has changed a lot in the last few years and has moved beyond just content creation to a much wider range of responsibilities.

What Are The Functions of a The Content Manager

• But the best way for monetizing your business is creating and implementing a Content Strategy on or sigh content strategies. Researching & identifying the audience to content gaps and Setting up clear KPIS.
• Schedule of Content Planning: Creating and managing content calendars to keep the content flowing. That means working with other teams like marketing, sales and product to make sure content isn’t in silos.
• Content Creation and Curation: Managing content creation/alisation, be that text or multimedia for use online such as on a website (SEO optimised) in social media or email. In other words, working with writers and designers (or even creating in-house) to keep the brand on-brand; ensuring content is really useful for readers.
• Content Editing and QA: Edit & Proofread content to 0 error, top quality. This involves adhering to style guides, completing extensive QA checks and stringently ensuring content is SEO optimized.
• Content Distribution and Promotion: Publishing content through different channels like social media, email and website. This means using SEO best practices to improve search engine visibility, using social media to engage with the audience and analyzing content performance metrics to identify areas to improve.
• Content Analysis and Reporting: Tracking KPIs to measure content performance. This means analyzing website traffic, engagement metrics, conversion rates and social media analytics. Content managers produce regular reports to share with the team and stakeholders and provide data driven recommendations for future content strategies.

Must Haves:

• Writing and Editing: Can write, proof and edit.

• Project Management: Can manage multiple projects, priorities and hit deadlines.

• Digital Marketing: Know SEO, social media, email and content marketing. Can use analytics to measure content and find ways to improve.

• Creativity and Experimentation: Can think outside the box and come up with new content ideas and willing to try new content types and approaches.

• Collaboration and Communication: Good people skills to work with designers, developers and subject matter experts. Can talk to stakeholders at all levels.

• Attention to Detail: High attention to detail to produce great content. Can spot and fix small mistakes.

Career Progression:

• Senior Content Manager: Manages a bigger team, takes on more strategic responsibilities and mentors junior team members.

• Content Marketing Manager: Creates and executes content marketing to drive business growth and lead gen.

• Digital Marketing Manager: Manages more digital marketing activity including content marketing, SEO, social media and email marketing.

• Content Strategist: Develops content to business objectives, long term planning and audience insight.

Must Haves. Do that. Done.